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Data Literacy – Significance and Steps to Build Data Literateness in An Organization

Data Literacy means the capability to read, understand and interpret data for meaningful communication and decisions. An organizations data culture is built on –

  • Data literacy
  • Data-driven leadership
  • Data maturity
  • Decision-making process

Data literacy is crucial because decisions are made based on data to enhance the consequences associated with the business. Organizations need employees with the capacity to interpret data, draw insights and ask precise questions. Many methods are available for people to upskill and even organizations can support the staff to enhance their competence and drive changes. A data-driven decision enhances business performance.

Significance of data literacy

Data literacy is crucial in this digital era and employees who have adapted data literacy possibly say that it has helped to enhance their performance. With data literacy skills, the employees are aware of what, when, where, and how to look at data that drives their business. However, several organizations lack these skills and are missing opportunities.

EWSolutions is a data literacy consulting agency business owners need to approach and add data culture in their workplace. It is essential to have some understanding level of decoding the data necessary to make positive decisions.

Data literacy personalities

  • Data skeptics – Employees who probably ignore data accessibility and make decisions based on gut feelings.


  • Data enthusiasts – Show interest in the available data as they understand its significance.


  • Data literates – Have better understanding, but are unable to establish whether to consider data or not.


  • Citizen analyst – Follow structured procedure to analyze campaign performance and capably define which one converted well.


  • Digital citizen analysts – Skillsets are the same as citizen analysts but they can perform A/B test designing and analyzing.


  • Data scientists – Capable to employ advanced methodology for in-depth analysis.


  • Data-driven executives – Capable to interpret the data analysis results and make optimal decisions.

The primary reason organizations can lack data culture is that the leaders don’t have the skills. Data literate employees get isolated, while some feel they are not good at math or don’t desire to make errors that lead to potentially damaging results. These are logical challenges, which can overwhelm some employees. So, here are some tips to build a data literacy project and gain confidence and more knowledge.

How to build data literateness in an organization?

First, have data-driven leadership because the company’s leader needs to be aware of the ins and outs of data literacy. With data-driven leadership in place, here are five steps to add data literacy to the organization.

  1. Define data literacy meaning for your organization. It is also necessary to establish the data literacy level of every employee.


2. With the information about employees’ data literacy personas, you need a data culture assessment to get an idea of data literacy status. This helps to make the necessary changes to attain the goal.


3. Develop a training and workshop program for the employees and enforce data literacy within the company.


4. Data Literacy adaption is a crucial change-management process, therefore, build a cohesive communication strategy. Incorporate the company’s DNA when you initiate the data literacy project.


5. Just like any other project, evaluate the progress of the data literacy project. Gather reports monthly or quarterly to gain insight. If necessary, modify the project to ensure that the data literacy goal is attained much better.


Drive your company’s ROI with data literacy training!